What is Cross Media Marketing?
Quite simply, cross media marketing refers to putting a marketing message in front of a customer in a variety of forms.
This usually means a personalised print piece in the form of direct mail, an email, sms, personalised URL or lead generation web page. The campaign is integrated and automated, with customer activity driving the route they take. The campaign can be tailored to what you know about your customer, using that information in a most effective way.
What kind of solutions can we deliver for you?
Print mail pieces, Direct Mail, email campaigns, PURLs, SMS.
Newsletters, feedback, surveys, birthday greetings.
Response tracking, segmentation,
Corporate websites, Micro sites, Mobile web pages, Campaign Landing Pages.
Lead management, automated sales processes, collateral management.
Invitation campaigns, visitor management.